The economics of reinvention
We’re living in uncertain times.
Volatile markets.
Turbulent politics.
Disruptive technology.
Particularly in the realm of money, the uncertainty is tempting many of us to hold steady. Cling to what we know. Stay on the default path. Defer big changes.
This makes sense.
Our brains are wired for safety. When faced with anything that threatens our security, we double down on the familiar.
This sensible strategy is actually counterproductive.
Uncertain times by definition disrupt the familiar. The “known” and “safe” choices are no longer known and safe. The default path leads to a place that no longer works.
In uncertain times, your greatest source of security isn’t the “stable” career, “realistic” purchase, or “smart” investment you’re hanging onto. It’s your ability to handle change and reinvent yourself.
When you can respond to changing circumstances with neutrality, nuance, and resilience, nothing threatens your safety. In fact, you become a conduit for better financial outcomes.
Here’s why:
Reactivity is a fear response. It’s the survival part of your brain filtering your life through a narrow, predictable lens in an attempt to keep you safe. This is great if you’re cornered in a dark alley and less great if you’re trying to create financial opportunities for yourself.
Learning to consciously respond to change is a skill that allows you to be okay in any circumstance. It quiets the part of your brain that wants you to contract (survive) and awakens the part of your brain that wants you to expand (thrive).
When you’re tapped into your thrive brain…
you have the clarity to unlock ideas and see new opportunities.
you have the energy and focus to perform optimally.
you have the flexibility to identify and execute adjustments.
These are ways of being that lead to financial success.
So here’s my counterintuitive invitation for this uncertain moment, if your survival instinct is convincing you to stand still:
Start moving.
Switch direction.
Swing big.
The only way to get better at handling change—to develop the capacity to thrive in uncertainty—is to make more changes.
Hold your nose. Close your eyes. Plug your ears. Do you whatever you have to do to resist your fear response right now.
In times of great uncertainty, there are two guaranteed investments: Action and reps.
